For pharmacies, using people counter can effectively monitor changes in customer traffic and evaluate the effectiveness of marketing campaigns.OVOPARK people counting devices are usually installed at entrances, automatically counting the number of people entering and leaving the store through infrared light, video analysis and other technologies. When the pharmacy carries out activities such as promotions or new product promotions, it can visualize whether the marketing strategy effectively increases the rate of customers entering the store by comparing the flow of people before and after the activities. In addition, the data collected by the equipment over time can also help pharmacies better understand customer behavior patterns, such as identifying peaks and valleys in traffic, thus allowing stores to more accurately manage shelves and inventory, make timely staffing arrangements, and develop future marketing plans.
In short, people counting analytics provides a quantitative…